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Much Ado About Lake George

  • Winter in the 'Dacks

    What happens when the tourists leave, the lake freezes, and two feet of snow make the roads impassable?
  • Fresh Brook Trout on the Campfire

    Sure, there is definitely somebody out there with a “better” recipe for freshly caught brook trout. But for this specific night, after this specifi...
  • The "Ish Hours"

    You’ve seen our hours since we first opened the shop in 2014: “10ish-6ish.”

    It’s not because we aren’t punctual.

    It’s a little deeper than that.

    …A little…

  • Fish Lake George

    I’m going to tell you how to fish on Lake George, despite the fact that I have minimal knowledge of the sport, my fishing pole has been broken for about two years, and my tackle box has no more than ten items in it (and I probably only use 3 of those items consistently).

  • Best Holiday Gift Ideas for 2021 | I Wear Local

    The holidays are fast approaching and our handy gift guide has something for everyone on your list!
  • Top 5 Best Selling Lake George Sweatshirts

    Our Lake George sweatshirts and hoodies make great gifts Introducing your new favorite hoodies and sweatshirts! We guarantee these will be your go-...
  • GIVEAWAY: Enter to Win Awesome Gear and Amazing Beer!

    In collaboration with our FAVORITE brewery on Lake George and Earth, Bolton Landing Brewing Company, we’re kicking off the summer with a fan favor...