Embrace the Local lifestyle
Apparel and gear carefully designed for those who will need it on Lake George; the Locals.
Born from a love of the lake and the Adirondack Mountains.
A tradition since 2011. Named after our most infamous team member, every online order from the past 7 days is entered into Rich's Roulette for a chance to win something free! Broadcasted every tuesday on our Instagram @iwearlocal.