FREE shipping $50+

  • We're Hiring!

  • The Lake

  • should be the only thing freezing
  • Winter is Here

  • Queen of American Lakes

We're Hiring!

Apply Now!

The Lake

should be the only thing freezing Shop Snap Fleece

Winter is Here

Queen of American Lakes

Rich's Roulette

Every order from the last 7 days is entered into Rich's Roulette for a chance to win free gear! We broadcast the giveaway on our Instagram story @iwearlocal every Tuesday!

Customer Testimonials

"Love the quality of all the items! Local has taken over my wardrobe!"

Brandon B., Google

"Great design, excellent quality merchandise, and friendly staff. I go here all the time for myself and for gifts."

Bates C., Facebook

"A genuine homegrown small business that never forgets its roots. 10/5 stars, would recommend twice."

Austin S., Google