Embrace the Local lifestyle

Apparel and gear carefully designed for those who will need it on Lake George; the Locals.

Born from a love of the lake and the Adirondack Mountains.

12 Days Of Local Christmas

Each day is a new Flash Sale that only lasts 24 hours! Mark your calendars and take advantage of some of our greatest discounts of the year!

Local Apothecary

Handcrafted for Lake George. 

Headwear

Our favorite collection of hats for men and women. Snapbacks, Dad Hats,... 

Ladies Midlayers + Outerwear

Shop our collection of outerwear built to layer up against the elements... 

Weekly Giveaway

A tradition since 2011. Named after our most infamous team member, every online order from the past 7 days is entered into Rich's Roulette for a chance to win something free! Broadcasted every tuesday on our Instagram @iwearlocal.