Embrace the Local lifestyle

Apparel and gear carefully designed for those who will need it on Lake George; the Locals.

Born from a love of the lake and the Adirondack Mountains.

Local Apothecary

Handcrafted for Lake George. 

Headwear

Our favorite collection of hats for men and women. Snapbacks, Dad Hats,... 

Ladies Midlayers + Outerwear

Shop our collection of outerwear built to layer up against the elements... 

Weekly Giveaway

A tradition since 2011. Named after our most infamous team member, every online order from the past 7 days is entered into Rich's Roulette for a chance to win something free! Broadcasted every tuesday on our Instagram @iwearlocal.